Lurkers!

In our social media/Internet culture, a lurker is a person who reads discussions at the social media platforms, follows along, reads your emails, follows your links, etc, but they don’t outwardly engage. They could be tracking with you every step of the way, listening intently, and NEVER give any indication that they’re there.

YOU, reading this now, YOU might be a lurker.

So, don’t measure your blog by the number of comments. We don’t.

It’s mostly noise that social media marketers are measuring their success by anyway.

You may never have one person commenting, and yet have dozens buying your products/services. That’s what is important.

Try To Understand The Psychology Of The Lurkers

There are two sides of the coin for everything…

Here’s what I mean… and I’ve seen this time and again. The lurkers purchase. They come out of the woodwork IF you give them a small group.

There two distinct groups of people.

Some never interact at all. And yet they buy. Other people interact, and buy as well.

Social media marketers tend to overlook these people, yet they’re VERY important to your business. These people are often your best customers for LIFE.

It’s a myth that you need to have an audience talk back to you. There is rarely a NEED for comments.

(There’s nothing wrong with comments and engagement either. I hope you understand the finer distinction I’m making).

What Is Most Important?

Make sure you give out valuable information, and do it consistently.

Information that informs, empowers and/or moves your readers to do something.

The truest thing you can measure is not measured by number of comments, but on implementation and/or consumption. When a customer implements what you have to offer (whether it be a blog post or a product), that’s when you know you’re truly communicating.

Do it again and again on a consistent basis, and watch what happens.

True relationships are built on consumption and implementation not on endless “engagement noise” within the social media platforms.

Note: The best of the best, DO accomplish both, but both are NOT necessary.

Start with simply delivering your best, day in and day out. People are watching even if you don’t see them.

To leave comments, read more articles, or to get your own Internet Business started now, follow this link

Hilary

Feeling a bit naff, I uploaded such a poll, half  hoping that my readers might just tune in, take the poll and, then feeling they were owning the site and outcomes, would jump in to purchase one of said products. But, let’s be honest now, the public are a little more discerning when it comes to judging Internet businesses, especially as they have long since been part of the process with the likes of Facebook etc.

So, feeling a little foolish,  I decided to come clean and think about how polling / surveying people could help in a more constructive way.  It occurred to me that going on in my subconscious was me preferring to be the one choosing what to write about. In other words, it must come from the heart. This does, of course, mean that I shall probably never become a famous writer – but I think you knew that anyway . Oddly enough, just as the thoughts came into my head, the book went on to say that he is happy to give the public what they want and that he is no musician anyway. The problem is ( and this is why I am uncomfortable with his business model ) that he comes off very nicely, but at the expense of the log term interest of his protégés/stars – call them what you will.

It seems then, that those of us who prefer to be in charge of ourselves  though, not necessarily everyone else,  shall never be a Simon Cowell because – and let’s not beat about the bush here – we’re just too stubborn!  We’re probably proud of what we can actually do as well.

All is not lost with the  poll, however, as you have perhaps noticed. After all, it’s still over there in the right hand column! The question has changed, though. What I would like to know is whether people are more like me in that they choose to lead straight from the heart – or, be led like the Simon Cowells of the world, so subsequently handing yourself over to the public for their opinion?

Being ourselves is more important than that ( to me, in any case ) but perhaps somebody out there would like to prove me terribly wrong? Why not fill in the poll at the side and I’ll do another article about the results.

Thanks,

Hilary.

What struck me out of the blue, recently, was something from a book that explains perfectly the most important thing in sales – I say most important because I now realise that this is what all the big hitters have taken on board at some point! That is that you have to share something called a world view with your potential clients ( we all have them – it’s just that some people will share yours but some won’t).

The trick is to find the people with this same world view, so that they are sold when you present your story. Perhaps I should have said show rather than present - those of you with the ability to write stories will already appreciate the ability to show and not tell.

Then – Hey Presto! This means no more conniving, convincing and conning – or whatever it is you’ve been doing to get the attention of those who are really not interested in you or your product ( admit  it -really they aren’t., are they ? ). Rather, your customer will find you and warm to your portrayal of precisely who you are and subsequently feel at home with both you and your product.

So, how does this fit in with my site? After all, that’s what it’s about. Well, in my search for this type of Internet business, I have found that one of the most successful marketers shares this world view completely, and you can read her very  light and humorous account of how she applied it to make her the success she is today.

You too, can share in this success and start by downloading the freeebook ( that’s my jargon for free e book ) today.
Follow this link for your copy http://hhughes.the7greatliesofnetworkmarketing.com/

I hope you enjoy reading it as much as I did and look forward to doing business with you soon.

Hilary.

There were just a few pages of info’ about how the book worked before I first bought it but you can see the video about it now –

For the special one dollar offer,

See the video here

Hilary.

Hilary

Here’s the link – don’t for get to mention Hilary Hughes, post code SK4 when you sign up if you want to share knowledge with me!

Hilary.

She went to sleep in my arms but, Heaven help me, not before licking away my tears!!

I know my nephew will miss terribly having her at his feet while he messes around on my computer but soon, I shall remember her best times.

But for now, goodnight and God bless my little legend, Sandy.

Hilary.

Comment on Facebook

Having received the attention of all the Vetinary staff as well as being observed by a complete team of nurses ( still ) – having had her  spleen removed as well as receiving a blood transfusion, I think she may actually have turned a corner and things are looking better. She’s even been sitting up on the Vet’s knee!
I’m now praying that things continue in this direction and a good  night’s sleep is now on the way!

I know animal lovers out there will know what it’s like but I cannot say just how relieved I am, despite how ever the ultimate prognosis may turn out.

I’d also like to say how impressed I have been with the amount of treatment and attentions she has received while in doggy hospital. Most of my friends now want go and stay there when they’re poorly, too

Hilary.

Comments on Facebook

I received this uplifting e mail today. I don’t know who wrote it originally but I hope they won’t mind me using it to spread hope and cheer in this Christmas Season, no matter what problems you may be facing.

A man named Robert L. May, depressed and brokenhearted,
stared out his drafty apartment window into the chilling
December night.

His 4-year-old daughter Barbara sat on his lap quietly
sobbing.

Bobs wife, Evelyn, was dying of cancer.

Little Barbara couldn’t understand why her mommy
could never come home. Barbara looked up into her
dad’s eyes and asked, “Why isn’t Mommy just like
everybody else’s Mommy?”

Bob’s jaw tightened and his eyes welled with tears.

Her question brought waves of grief, but also of anger.
It had been the story of Bob’s life. Life always had to
be different for Bob.

Small when he was a kid, Bob was often bullied by
other boys.

He was too little at the time to compete in sports.
He was often called names he’d rather not remember.
From childhood, Bob was different and never seemed
to fit in.

Bob did complete college, married his loving wife and
was grateful to get his job as a copywriter at Montgomery
Ward during the Great Depression. Then he was blessed
with his little girl. But it was all short-lived. Evelyn’s bout
with cancer stripped them of all their savings and now Bob
and his daughter were forced to live in a two-room
apartment in the Chicago slums. Evelyn died just days
before Christmas in 1938.

Bob struggled to give hope to his child, for whom he
couldn’t even afford to buy a Christmas gift. But if he
couldn’t buy a gift, he was determined a make one – a
storybook!

Bob had created an animal character in his own mind
and told the animal’s story to little Barbara to give her
comfort and hope.

Again and again, Bob told the story, embellishing it
more with each telling.

Who was the character? What was the story all about?

The story Bob May created was his own autobiography
in fable form. The character he created was a misfit
outcast like he was.

The name of the character? A little reindeer named
Rudolph, with a big shiny nose.

Bob finished the book just in time to give it to his little
girl on Christmas Day.

But the story doesn’t end there.

The general manager of Montgomery Ward caught
wind of the little storybook and offered Bob May a
nominal fee to purchase the rights to print the book.
Wards went on to print, “Rudolph the Red-Nosed
Reindeer” and distribute it to children visiting Santa
Claus in their stores.

By 1946, Wards had printed and distributed more than
six million copies of Rudolph.

That same year, a major publisher wanted to purchase
the rights from Wards to print an updated version of
the book.

In an unprecedented gesture of kindness, the CEO of
Wards returned all rights back to Bob May.

The book became a best seller.

Many toy and marketing deals followed and Bob May,
now remarried with a growing family, became wealthy
from the story he created to comfort his grieving daughter.

But the story doesn’t end there either.

Bob’s brother-in-law, Johnny Marks, made a song
adaptation to Rudolph.

Though the song was turned down by such popular
vocalists as Bing Crosby and Dinah Shore , it was
recorded by the singing cowboy, Gene Autry.

“Rudolph the Red-Nosed Reindeer” was released in
1949 and became a phenomenal success, selling more
records than any other Christmas song, with the
exception of “White Christmas.”

The gift of love that Bob May created for his daughter
so long ago kept on returning back to bless him again
and again. And Bob May learned the lesson, just like
his dear friend Rudolph, that being different isn’t so
bad. In fact, being different can be a blessing.

Hilary